Organization Name – WE3
Category – 
Services
About
WE3 is a design collective founded in 2020 with a strong focus on providing creative capital to early-stage technology companies. Based in San Francisco, California, they claim to combine design, bran…ding, and engineering expertise to help startups and emerging companies build innovative products. The company positions itself as a partner to tech businesses, especially in the realms of Web3 and decentralized finance (DeFi), by providing design services that enhance user experiences and strengthen brand identities.
One of the central aspects of WE3’s approach is their investment in **Creative Capital**. This term refers to their unique model of exchanging design expertise for equity in the companies they support. Rather than simply providing paid design services, WE3 aims to become a long-term partner for startups, helping them grow by giving them the tools they need to create compelling, user-centric products. They claim this model allows them to take on projects that are both creatively and technically challenging, making a real difference in the companies they collaborate with.
At the heart of WE3’s offerings are their design services, which cover everything from product design to branding. They emphasize the importance of **user experience (UX) design** and **interface design**, particularly in the Web3 and fintech spaces. Given the complexity of blockchain technology and decentralized platforms, they assert that good design is essential for making these technologies more accessible to a wider audience. By focusing on creating intuitive and aesthetically pleasing interfaces, WE3 helps companies simplify the often complex nature of Web3, making decentralized applications (dApps) easier to navigate and use.
In addition to their core design work, WE3 is involved in a number of **collaborations** with prominent companies in the decentralized finance ecosystem. They claim to have worked with leading blockchain platforms such as **Solana**, **Sui Network**, **NEAR Protocol**, and **Uniswap** to help them refine their user interfaces and improve the overall user experience. This collaboration with some of the most recognized names in the blockchain space highlights WE3’s expertise in working with cutting-edge technologies and their ability to bring innovation to projects within the Web3 ecosystem.
In 2023, WE3 launched the **Modu Fellowship**, an initiative designed to support emerging designers in the tech and Web3 spaces. The fellowship aims to nurture talent by providing young designers with the opportunity to work alongside experienced professionals on real-world projects. This initiative not only strengthens WE3’s commitment to fostering innovation but also allows them to contribute to the growth of the next generation of designers who will shape the future of technology. Through the fellowship, WE3 claims to be helping to bridge the gap between design and technology, ensuring that creative talent is equipped to meet the challenges of the rapidly changing digital landscape.
WE3’s work has not gone unnoticed in the industry. In 2024, the company was named a finalist in the **PR Daily Awards**, recognizing their impact in the fields of marketing, communications, and public relations within the creative technology sector. This recognition speaks to the growing influence WE3 has within the design and tech communities, especially in their efforts to blend creativity with technology in the Web3 and blockchain spaces.
The co-founders of WE3—**Pierre Labaume**, **Charlota Kolář Blunárová**, and **Reid Williams**—bring a wealth of experience and a shared vision to the company. Their backgrounds in design, business development, and technology form the foundation for the work WE3 does. Each co-founder brings a different skill set to the table, ensuring that the collective’s approach to design and innovation is well-rounded and adaptable to a variety of challenges.
Overall, WE3’s mission appears to be focused on shaping the future of design in the Web3 and technology sectors. Through their strategic collaborations, investments in emerging talent, and commitment to fostering innovation, they claim to be well-positioned to continue making a significant impact in these spaces. Their work not only helps startups create better products but also contributes to the overall development of the Web3 ecosystem by improving the accessibility and usability of decentralized technologies. Their holistic approach to design, combining creativity with technical expertise, has made them a key player in the intersection of design and emerging technologies. Read More
